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Ask performance related questions, you are not imposing or digging too deeply if you inquire about data to support an agent’s assertions, especially if they are claiming to be experts or are other wise claiming to be better than their competition. The details of their marketing plan and what they are going to do to bring a tremendous amount of buyers through the door, or to have your house listed on all the different real estate related websites with videos and nice music, etc…, and how they are going to stage your home to make sure it looks the best that it possibly can becomes secondary to the two most important questions for most sellers: how quick and for how much?
Don’t get me wrong, it is important to understand how your property will be marketed and what amount of resources of the commission being paid will be applied towards the marketing efforts of your home. After all, you want to see where your commission money is going. However, from my own experience at listing presentations, for most sellers, those types of details become far less important than those two simple questions.
If a Realtor cannot answer those two questions for you, then there is something wrong. Trust me when I tell you that any Realtor worth their weight in salt knows or should know these performance data. These numbers are tracked by the MLS and are referred to as DOM (days on market) and percentage to list price. Because this data can measure our efficacy, many of us use these numbers in our marketing material aimed at home sellers. And as it is also the end of the year, many of us are reviewing our performance numbers anyway.
Finding a good Realtor to sell your home should be an interactive experience with the sellers asking relevant questions as a part of their due diligence as much as the Realtor’s claims about how they can sell your home better than their competitor. If they do not provide data, ask for them. The decision to engage should not be based solely on receiving pretty post cards or receiving nice little writing pads with the Realtor’s pretty mug staring back at you; it should be all about how they can bring value to your transaction.